Biostock: PHI’s CEO comments on the proposed new distribution strategy

Phase Holographic Imaging is set to redefine its global distribution strategy by amending its agreement with Altium, its primary distributor and major shareholder. By convening an Extraordinary General Meeting to ratify these changes, PHI signals a decisive move toward enhanced commercial autonomy and accelerated growth. Biostock has spoken with PHI’s CEO, Patrik Eschricht, to learn more.

PHI recently announced plans to amend its distribution agreement with Altium, its global distributor and main shareholder. The proposed amendment removes exclusivity and minimum purchase requirements for Altium, fostering a more flexible partnership. Altium will continue to lead distribution efforts in key regions, including Central and Eastern Europe, North America, Turkey, and Azerbaijan, leveraging its established sales, marketing, and support teams to drive growth.